Meelunie is a global supplier of vegetable ingredients; proteins, starches and sweeteners. The wide product range covers food, pet food, feed, aquafeed and industrial applications. Meelunie has offices on five continents and exports to more than 100 countries. The company focuses on exporting, risk management, multi-sourcing, quality assurance and supply chains tailored to specific customer needs.
For this project, the student consultant will assist Meelunie in setting up nine product pages and making them optimally searchable. At this moment there is a standardized template ready for the setup of these product pages. In order to set up these pages, the student consultant will, in cooperation with Meelunie, draw up interview questions and conduct them with the product and category managers within Meelunie. The purpose of these interviews is to clearly identify the product information, the ingredients and the target group. After the interviews have been conducted, the student consultant will do research on suitable SEO’s to make the pages as searchable as possible. From all this, a clear recommendation report will be made which will eventually be presented to the client!